Al-Safa Group was established at the beginning of the year 1996. The first store was opened in the British countryside in the same year.

The company started its journey with 10 employees with a paid-in capital of 100,000 Saudi Riyal. Today, Al-Safa Group becomes one of the strategic investment groups in the pharmaceutical, retail, contracting, manufacturing and trade sectors in the Kingdom of Saudi Arabia. With total assets exceeding 300 million Saudi riyals, average sales of 400 million Saudi Riyals, and more than 2,000 employees.

Al-Safa Group is proud of its ancient Saudi heritage and its strong presence in the local arena. We currently have large numbers of markets and commercial centers operating with various products that we produce and distribute in more than 150 points of sale that are spread in the largest and most luxurious commercial centers in all the cities in Saudi Arabia, under the umbrella of retail companies; Al-Safa and Al-Aqd Al-Otor Trading Company are owned by The Beauty Secrets and Natural Touch brands with their global partnerships with pharmaceutical companies represented by Al-Safa Store Company for pharmaceutical.

Also, the Arabian Yalin Contracting Company works within the group administration, which is classified as a second contractor specialized in electricity, water, and infrastructure. The company is implementing many major and vital projects as the main contractor for the Ministry of Water and Environment and many small and medium-sized companies as start-up investments that play a key role in strengthening the structure of the group and the diversity of its income sources.